Free Online Content Marketing Course by University of California:
There are a lot of opportunities that have come up during this unfortunate pandemic. These opportunities are a few and may be classified as a once in a lifetime experience and one of them is this free online course offered by the University of California. The University of California, Davis is offering a free online course on Strategy of Content Marketing. This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, successful applicants will learn the core strategies content marketers use to acquire and retain customers profitably.
The University of California-Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Specifically, participants will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build their professional brand and authority through content marketing. They will also learn how to put the ideas presented to them into action and build their own personal brand through content marketing.
- A Certificate of Completion.
- No tuition.
- Access to world-class tutors.
- Sonia Simone, Chief Content Officer.
- Rainmaker Digital, LLC.
On-going. However, the course officially begun on 13th March 2021.
How to Apply?
- Go to the course website link.
- Proceed to Join for free.
- Sign up/sign in with coursera.