About the job
We are looking for a talented hands-on marketer to support the growth of our brand in Ghana by planning and executing local marketing campaigns to acquire new users and drivers.
Your daily adventures will include:
- Increase Bolt’s brand visibility in Ghana
- Grow the number of both active riders and drivers
- Develop and implement local marketing campaigns and PR strategy
- Implement social media strategy for Bolt’s local social media channels
- Uncover brand partnerships with other local brands to increase user acquisition and brand awareness
- Be in charge of local events and event partnerships to increase brand visibility in your country
- Review and analyze the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI
We are looking for:
- 3+ years of marketing experience
- Experience with ideating for consumer brands (including uncovering insights and distilling them via offline and online brand experiences)
- Experience with social media management Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)
- Outstanding English copywriting skills
- Entrepreneurial get-things-done attitude and good collaboration skills
- Data-driven approach to tracking and analyzing campaign results
You will get extra credits for:
- Experience in sharing economy, tech business, transport industry, startup or dynamic high-growth company
- Experience in product launches or running a business
Why you’ll love it here:
- Your daily duties will have a meaningful impact on millions of people all over the world.
- You’ll be surrounded by the most friendly, supportive colleagues you can imagine.
- We don’t care where you work from, as long as you get the job done!
- As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.
- You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.
- Switching off is important! We have fridges full of refreshments, sports compensation, table tennis, Playstation and loads more…